Rihanna's Grammar

I've noticed that Rihanna's songs contain a new contraction that's gaining ground in common speech and online. The word--or maybe it's a phrase--is "I'ma," which is short for "I am going to." Examples are...

In "Breakin Dishes": "I'ma fight a man tonight."
In "Umbrella": "I'ma stick it out to the end."

Before, we had "I'm gonna," but apparently that wasn't short enough for the purposes of writing Afro-Caribbean flavored pop tunes. I'm wondering how long it takes to work into more mainstream speech, and if other ultra contractions are on the way. In the age of texting, twitter, and chat, it's highly likely.

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